Drop the Price to 9.95 a year
19.95 is too much to pay for something that has about 50% hit and miss functionality. I am not going to go into depth, but just one example is your anti-malware is useless to any and everybody.
Joseph Johnson commented
Let's not forget the drivers update. I ran Avast immediately after running Glarys driver update executable which said I was up-to-date completely -- however, Avast updated about 20 drivers.